The primary purpose of the Canadian Retail Education Association is to foster quality education and research at post-secondary institutions in subjects related to the retailing industry. CREA will constitute a country-wide formalize community of practice focused on the development and professionalization of retail and industry-associated careers through post-secondary education and research.
As such, the Association is committed to the development and advancement of:
Thought leadership and retail education and the advancement of retail industry and retail careers;
Quality teaching, with regard to both content and technique;
Research and innovative approaches to the understanding of the retail industry;
The interaction of industry and academic leaders to promote an understanding of mutual needs, concerns, and opportunities.