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The third annual CREA Charrette was held during Retail Week at the Ted Rogers School of Retail Management, Ryerson University on October 28 & 29, 2019. 


Our industry partner for this intensive, interdisciplinary team learning experience was Miniso, a designer lifestyle retailer featuring a high-quality, low-price assortment.  


This year, 8 student teams from the following post-secondary institutions: 


Ted Rogers School of Retail Management (TRSRM), Ryerson University, Fanshawe College, Humber College, George Brown College, and the Toronto Film School

Presented solutions for the following problem:  


How can Miniso drive Canadian consumers to their stores and engage with the brand?


The judging team included: Michael Forgione - Longo's, Lisa Hutcheson - J. C. Williams Group, Kami Wen-Miniso Canada, Emma Li - Miniso Canada and Janice Rudkowski - Ted Rogers School of Retail Management (TRSRM), Ryerson University.  


Congratulations to all of the winning teams:


Grand Winners - and Best Response to Brief & Analysis

Margarita Aguilar - Toronto Film School

Maya Danis - Fanshawe College

Zoe Giontsis - TRSRM, Ryerson University

Parul Johnson - George Brown College

Alvi Talukder - TRSRM, Ryerson University


Runner-Up -  Response to Brief & Analysis

Julia Le - TRSRM, Ryerson University

Alanna Moness - Toronto Film School

Salma Nadaf - George Brown College

Emmanuella Oladokun - Humber College


Best Presentation Quality

Kylie Devries - Fanshawe College

Joanna Gonsalves - TRSRM, Ryerson University

Kiana Jamal - TRSRM, Ryerson University

Lexie Kaizer - Toronto Film School

Sana Sapra - Humber College


Runner-up - Presentation Quality

Edie Assinewe - TRSRM, Ryerson University

Courtney Mancuso - George Brown College

Beatriz Ribeiro - Toronto Film School

Christine Situ - TRSRM, Ryerson University


Best Out-of-the-Box Thinking

Cong Fu - George Brown College

Aayushi Khurama - Humber College

Hanifah Ramadhan-Doka - Toronto Film School

David Robertson - TRSRM, Ryerson University

Jessica Southam - George Brown College


Many thanks to Miniso Canada, our industry partner, all of the judges, the faculty mentors from the participating schools, our food/refreshment sponsors (Longo's, Fit For Life, Fresh Start Bakery & Cafe, TRSRM) and the CREA Charrette team and all of our TRSRM volunteers.

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